The recent Fairfax announcement of significant job cuts at The Age and The Sydney Morning Herald is another indication of the steady shift in the centre of gravity in the media world.
Traditional media are gradually giving way to online media. I used to do a newspaper column. I now do this blog.
Even politicians are sensing the structural shift that's occurring and responding accordingly. While Fairfax newspapers have lost revenue in classified advertising, Fairfax online businesses are growing strongly.
Governments are facing similar pressures and opportunities. As my responsibilities squarely cover the issues involved in how government functions, I've been spending some time working on serious reform options. We already use the opportunities that the web 2.0 world offers a bit, but we could be doing a lot more.
I'm in the early stages of organising a trial government blog. The purpose of the experiment will be to explore the possibilities for government participation in blogging. Meaningful government involvement in the blogosphere requires much more than just telling a bunch of public servants (or politicians) to get blogging.
A number of questions need to be thought through.
Should we set up our own blogs or just pop up on blogs that are already operating?
How much leeway should we give public servants to express opinions on behalf of the government?
****************************
Read more in The Age ( theage.com)
No comments:
Post a Comment